5 Simple Techniques For Comme Des Garcons

Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into One of the more influential fashion houses on earth. Its worldwide accomplishment was not developed by means of classic promoting or mainstream tendencies, but by way of a bold philosophy: obstacle the norm, crack conventions, and Allow originality communicate louder than reputation. This unconventional strategy became the muse for CDG’s all over the world enlargement.

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CDG received international awareness by presenting clothes that turned down traditional Concepts of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the interest of world manner editors and consumers early during the 1980s.

This world-wide visibility strengthened the CDG Hoodie identify and captivated loyal clients from just about every corner of the world.

The 1995 "Snooze" selection consisted of striped pajamas "bearing prints of identification quantities and marks of army boot prints".[30] Contemporaneous media coverage juxtaposed photographs of the gathering with images taken at Auschwitz concentration camp, as well as the controversy acquired Global protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started off in Tokyo by Rei Kawakubo in 1969 and recognized as a firm in 1973. The model's title was motivated by Françoise Hardy's 1962 tune "Tous les garçons et les filles", especially from the line "Comme les garçons et les filles de mon âge" ("like the girls and boys my age").

The 2006 autumn/Wintertime assortment dealt with the concept of your persona,[fifteen] the alternative ways to present 1's self to the world. Fusing personalized menswear with feminine things Comme Des Garcons which include corsets and flower printed gown fabrics, Persona was Yet another collection that combined the feminine While using the masculine.

CDG crafted a strong distribution method by positioning its solutions in prime luxury shops like Dover Road Marketplace, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name usage of elite shoppers globally although preserving its artistic integrity.

In 2017, the corporation launched a new fragrance, Concrete, and marked its start from the US using a dinner curated with the artist and chef, Laila Gohar.

Every retail store was created as an inventive Room, enhancing CDG Hoodie's status for innovation and providing customers an immersive retail encounter.

Along with the rise of internet shopping, CDG expanded its reach by supplying collections as a result of official and partnered e-commerce platforms. Social websites and manner communities helped unfold the model’s id, making items such as Perform Heart tees and Converse sneakers viral around the globe.

The CDG x Converse Chuck Taylor turned Probably the most acknowledged sneaker collaborations on the globe, assisting CDG achieve world wide mainstream visibility though staying accurate to its edgy creativeness.

Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical displays, normally more like art installations than fashion shows earned globally media coverage, reinforcing the brand's reputation for groundbreaking creative imagination.

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The organization also produces a line of agendered fragrances, most of which happen to be unconventional on the globe of perfume and aligned Along with the types of its clothes.[6]